The Bristish frozen food market
Update: 2015-02-05 14:03 View:
The latest data provided by Kantar Worldpanel for the 52 weeks ending June 22, 2014 shows that the total frozen food market stands at just under 7.3 billion € and grew year on year by 2.5% in value.
In the retail word it is the freezer specialists, the discounters and the premium retailers that are still enjoying growth.
The retail frozen food market has now enjoyed year-on-year value growth for the last 14 quarters and continues to outperform the retail market in general.
The last six months have seen a dramatic reversal in fortune for the ice-cream market as at long last the warm weather has stayed sufficiently long enough to get consumers out buying more ice cream.
The ice-cream market is now worth just over 1080 million € and is growing at a rate of 9.9% year on year whilst volume has grown by a very impressive 7.1% year on year.
Other growth sectors in frozen foods include potato products at 5.6% year on year whilst savoury food is still growing at 4.3% year on year and meat and poultry is growing at 1.5% year on year.
Source: The Bulletin, Sept-Oct. 2014
In the retail word it is the freezer specialists, the discounters and the premium retailers that are still enjoying growth.
The retail frozen food market has now enjoyed year-on-year value growth for the last 14 quarters and continues to outperform the retail market in general.
The last six months have seen a dramatic reversal in fortune for the ice-cream market as at long last the warm weather has stayed sufficiently long enough to get consumers out buying more ice cream.
The ice-cream market is now worth just over 1080 million € and is growing at a rate of 9.9% year on year whilst volume has grown by a very impressive 7.1% year on year.
Other growth sectors in frozen foods include potato products at 5.6% year on year whilst savoury food is still growing at 4.3% year on year and meat and poultry is growing at 1.5% year on year.
Source: The Bulletin, Sept-Oct. 2014
